SO/ HOTELS
SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.
Date
January 2026
LOCATION
RAS AL KHAIMAH / UAE
SO/ Hotels Ras Al-Khaimah
RESORT TAILORING WITH RUNWAY EASE
A dynamic bellman concept shaped by SO/ RAK’s lifestyle energy. Inspired by the relaxed tailoring language of Jacquemus Spring 2021 Menswear, the look blends sculpted lightness, hospitality function, and modern resort attitude.
